Sicín Sásta

Sicín Sásta

Overview

Carton Bros. came to us to launch a new brand of chicken, one based on animal welfare, ethical practices and sustainability. With chickens hatched, raised and free to roam free on the same Irish family farm, we shared this story with the help of farmers Paddy & Fitzy through the brand proposition ‘Chicken Raised Right’. The wry, educational campaign ran across TV, VOD, OOH, in-store, influencer, social and digital advertising and even truck advertising, bringing Sicín Sásta to the people of Ireland in more ways than one.

Capability

Advertising
Brand Strategy
Creative & Craft